They are the Google results that appear on the right hand of the page and usually as the top 3main results. Adwords can really help to get those enquiries in.
You set a daily budget, keywords and a cost per click rate for these keywords. Different keywords will have various cost per click rates. For instance, the keywords 'Flower Delivery' may cost £1.20 to appear on page one. This means when a user clicks on your Google ad after typing in those keywords you will be charged £1.20. Once your daily budget has been reached your ad will disappear. There are many variants you can set on your advert to make it more likely to be clicked by someone who wants to use your service.
It's a good idea to add niche keywords specific to your business. For instance here at Brighteyes
we would use less competitive keywords like "website design Birmingham", "website design Walsall" and "website design West Midlands" rather than "website design". These specific keywords are usually cheaper per click and also mean that the user is more likely to be interested in your service.
If you need any help in setting up Google adwords let us know.
