We design all of our website fully Search Engine Optimised. There are many factors which attribute to high search engine rankings.
That said, SEO is not as complex as some companies may lead you to believe. There are many aspects to bear in mind but a lot of companies will try to cash in on their customers being unfamiliar with the process. If a company promises you "Number 1 Google results!" you should be very wary.
We will explain here what needs to be done to ensure your websites reaches it's optimum search engine ranking.
Indexing your Website
Your website will be submitted to all search engines so they can index your website and begin to show your website in it's results.
Sitemaps
We will submit a sitemap of your website which will clearly describe to search engines your websites structure.
General Design
Your website will be design so search engines can clearly access all content. We will code your website so Google, Yahoo, Bling etc knows what are headers and sub headers. We will also suggest against elements that are harmful to easy cataloging such as introduction pages and 100% flash websites.
Meta Tags
There are three types of Meta Tags; Title Tags, Description Tags and Keyword Tags.
Title tags appear at the top of the web browser are are the titles when search engine results display. These should reflect the content of the page
with the home page title tag being a short reflection of your business' keywords. Out home page title tags for instance are 'Website Design, Birmingham, Wolverhampton, Walsall'. A Florist in Birmingham may use 'Next Day Fresh Bouquet Flower Delivery Birmingham West Midlands'.
Description Tags should be a sentence or two describing the pages content. ie 'Based in Birmingham, we are a family run florist offering fresh quality bouquets with free delivery. Order online now'
.
Keyword Tags are a list of keywords which best reflect your business. ie Web design, Birmingham, West Midlands, Wolverhampton, Walsall, Affordable, Business Startup.
Meta tags are one method search engines use to judge
how highly your website should be placed against users searching for your business.
Keyword Density
Search engines will scan your entire website and catalogue how often certain words are mentioned. If for instance web design is the most used word and Birmingham is the second. This will help your website rank highly when those keywords are searched for.
Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).
Links
Links to reputable websites can also help your search engine rankings. Some companies offer link exchange plans, again, most of time this will not help your website at all and can actually do harm to your ranking. Search engines are very clever and will know if you are linking your website just for the sake of it rather than linking with local business' or companies have keywords similar to the services your offer yourself.
For example with our own website we would look to link with local companies in Birmingham, Wolverhampton and Walsall. Other good links are reputable directories such as Yell and Bestof. Other good links are review and press websites.
Alt Tags
Alt tags are the decriptions of images on your website. These help search engines understand what kind of imagery you have on your website.
All of our websites include standard statictics so you can check the progress of your website. Click here to find out more about these.
We can also setup Google Analytics for you which show more comprehensive statistics please Click here to find out more about Google Analytics
If you need any further information on search engine optimisation please get in touch |
